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1. Real-time Insight
Systems provide intelligent responses and proactive, integrated action - a sense-and-respond loop between the physical world and the digital world.
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2. Business without Borders
The barriers to operating a business are falling away. Business services can be delivered at any time and from any place, reaching any market.
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3. People First
Technology is accessible, usable and accompanies us wherever we go. It compliments and improves our daily lives.
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4. Big 'I', Little 'T'
Information is the great natural resource of the 21st Century. Our focus is shifting towards the ‘I’ and away from the ‘T’ of IT.
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5. Every "Thing" Connected
Everyday objects are being imbued with intelligence and the ability to be able to report on their status and their surroundings.
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6. Trading Places
Cloud marketplaces enable consumers and vendors of business services to interact directly with each other through a web portal.
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7. Outside-in
The free flow of information is putting strain on rigid, traditional structures and institutions. More than ever, physical boundaries are under pressure.
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8. Choice: The New One-Size-Fits-All
The ”one-size-fits-all” model is under strain from consumer IT. The right strategies, however, provide a huge opportunity to exploit unprecedented market innovation.
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9. Social Working
If you want to interact with people, you need to go and find them. And today, many individuals live in the social spaces of the digital world.
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10. Crowding Out
Technology and the Web have provided the mechanism to make mass collaboration a reality. Large online communities are easy and inexpensive to reach.
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11. Re-shaping Organizations
Companies have to become dynamic in the way they operate and be able to navigate the storms of change.
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12. Mobile is Dead (Long Live Mobile)
Mobile is dead. But it hasn’t left us. Just the nature of mobile in a computing context is becoming so obvious that no one will bother to comment upon it.
